Blogging. Everyone’s doing it nowadays. Digital Marketers, Companies, and especially thought leaders in their specific profession. With all the countless blog posts and content that I’ve come across, it seems the group that blogs the least are the illustrators. Why is that?
Maybe illustrators don’t have the time to blog.
Maybe illustrators feel like their art should speak for themselves.
Maybe illustrators don’t have anything to say.
Regardless of those excuses, there are plenty of reasons for an illustrator to blog, and I have three for you.
Behind the Curtain
Anyone who’s a fan of an illustrator’s work wants to know a little more than just the newest piece up for sale. They want to know what you’re up to, how you’re feeling, why this painting is obscenely darker than the other ones in the series. Giving content, context, and enriching your work with visuals and words not only makes your work better, in my opinion, but it unveils the mystery of the artist.
This is especially crucial if you’re looking to get hired.
Share What You Know
Maybe you might not have time to teach one on one or come up with a lengthy tutorial on how you work. I get it, that takes a lot out of you to formulate what you do as artistic instinct into words.
I’ve been there. I’ve provided an eBook that goes over my digital painting process, and that on its own took me a week to complete. Now, you don’t have to go as extensive as me, but sharing little tips and tricks along the way is valuable. Even one video providing 2 techniques that help you achieve the results of your illustrations is great. I hope you see where I’m coming from here: No matter what you share, it’s valuable to the right people.
You have your own personal touch.
You’re the one sharing it.
Case in point:
There’s a character designer by the name of Chris Oatley, who previously worked for Disney until he quit. He hosts his podcasts and blog and he gives tremendous value to other artists and his followers. He invites other professionals from his network talk about topics ranging from their humble beginnings as an artist, to what they encounter in their profession today.
Another example is an illustrator and public speaker named Andy J. Miller, who hosts a podcast called Creative Pep Talk, and it fits in the niche of catering to creatives. He gives insight to topics like how to stand out as an artist, to how to properly market your work.
These people figured out what makes them special and capitalized on that to spread value to their tribe.
You can do that, too.
It’s extremely difficult to think that strangers care about you, I know. But the more you share, the stronger the connection you’ll have to your tribe. You’re building a relationship.
If you’re starting out and the number of followers are in single digits, you’re getting somewhere. Even with those people, you’re able to give value and that’s what make you different from the other illustrators that only upload art once every three months.
Getting hung up on the number of watchers and page views isn’t critical to your success.
Speaking of followers:
I get it, we want everyone to appreciate and be die-hard fans of our work, but let’s start focusing on the people that already like our stuff and treat them like the royalty they are.
This goes for those on our email lists especially. I have about 55 people on my email list, and those that read and/or reply to my content make me feel special. I shouldn’t neglect my list because I see only 55 people while the marketer beside me has 10,000. That’s not fair to the people who signed up to hear from me.
Long story short, those who watch and follow you care for your work, yes. But once you start showing bits about yourself and sharing what you know, then they begin to care more about you. Blogging ultimately humanizes you.
If those reasons aren’t solid enough for you, then check this video out by one of my favorite Youtubers, Roberto Blake. He explains even better reasons why blogging helps you, and your business.
Good stuff, no?
I’ve read a lot valuable content from people in tons of different professions, but I don’t see as many illustrators and artists on the blogging bandwagon. Trust me, if I did, I’d be collaborating with them right and left. Maybe I’m not looking hard enough, or maybe they’re on another platform.
If you’re thinking of blogging, what’s one of your biggest struggles on starting up?
Share in the comments below!